Privacy Policy
Rustic Wander (“we,” “our,” “us”) is firmly committed to safeguarding the privacy and personal data of its users. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit and interact with our website, rusticwander.com (“the Site”). We operate in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), and uphold a privacy-first approach in all our practices.
1. Introduction
At Rustic Wander, your privacy and trust are our priorities. We value transparency and are dedicated to processing your data securely, lawfully, and fairly. This Privacy Policy outlines what data we collect, how we use it, your rights, and how you can control your information.
2. Scope of Policy and Data Controller Role
This Privacy Policy applies to all processing of personal data conducted via rusticwander.com. We act as the “data controller” for all personal data collected through the Site, determining the purposes and means of processing that data. If you have any questions or concerns, contact us at [email protected].
3. Categories of Data We Process
We collect the following categories of personal data:
3.1. Usage Data
This includes data about how you interact with our Site, such as IP addresses, browser types, referring pages, pages visited, time spent on pages, and session duration. This data is collected to monitor site performance, detect fraud, and improve usability.
3.2. Account Data
When you create an account or complete a purchase, we collect identifiable information such as your full name, billing and delivery addresses, email address, and phone number.
3.3. Profile Data
We may process data relating to your preferences, previous purchases, product interactions, saved settings, and demographic details. This enables us to deliver personalized experiences and targeted content.
3.4. Communication Data
We retain records of your interactions with us, including support requests, email correspondence, live chat transcripts, and queries submitted via our contact forms.
3.5. Technical Data
We may collect device-specific information including operating system, device type, screen resolution, language settings, and browser configuration. Collected through cookies, this data helps ensure compatibility and optimal performance.
3.6. Transaction Data
This includes order details, payment methods (processed via third-party payment providers), and delivery tracking. We do not store complete payment credentials (e.g., credit card numbers).
3.7. Preference Data
We store your choices regarding marketing communications, product preferences, interests, and opt-ins or opt-outs for receiving promotional material.
4. Legal Bases for Processing
We rely on several lawful bases for processing your data:
– Consent – When you have explicitly given us permission (e.g., for marketing emails or nonessential cookies).
– Contractual necessity – To fulfill contracts with you, such as order processing and delivery.
– Legal obligation – To comply with legal or regulatory requirements (e.g., retention of invoices).
– Legitimate interest – When processing is necessary for our legitimate business interests, such as site optimization or fraud prevention, without overriding your privacy rights.
5. Your Rights Under Data Protection Laws
As a data subject, you have the following rights:
– Right of Access – Request confirmation as to whether we process your data and obtain a copy.
– Right to Rectification – Correct inaccurate or incomplete personal data.
– Right to Erasure – Request erasure of your data under certain conditions.
– Right to Restriction – Request that we limit our processing of your data in specific circumstances.
– Right to Portability – Receive your personal data in a structured, commonly used, and machine-readable format, or request its direct transfer to another controller.
– Right to Object – Object to processing based on legitimate interests or direct marketing at any time.
– Right to Withdraw Consent – Where processing is based on consent, you can withdraw your consent at any time.
To exercise your rights, you may contact us at [email protected].
6. Security Measures
We have implemented industry-standard security protocols to protect your data, including:
– Encryption of data at rest and in transit.
– Access controls and role-based permissions.
– Strict authentication procedures for user and admin access.
– Regular cybersecurity audits and vulnerability assessments.
– Secure data storage and automated backups.
– Staff privacy training and confidentiality agreements.
Despite our efforts, no transmission over the Internet or storage system is completely secure. We urge users to protect their account credentials and notify us immediately if you suspect unauthorized access.
7. International Transfers
Your data may be stored and processed in countries outside your jurisdiction, including servers located in the United States or the European Union. Where applicable, we use Standard Contractual Clauses and other lawful mechanisms to ensure adequate levels of data protection in compliance with GDPR. For California residents, cross-border transfers are conducted in alignment with the CCPA and applicable state laws.
8. Data Retention
We retain your personal data only as long as necessary for the purposes outlined in this Policy:
– Account Data: Retained for as long as your account remains active.
– Transaction Data: Retained for seven years to comply with accounting laws.
– Marketing Preferences: Retained until you opt out or withdraw consent.
– Support Communications: Retained for three years for historical reference and compliance.
– Usage and Technical Data: Retained for 24 months for analytics and troubleshooting.
Where data is no longer required, it is securely deleted or anonymized.
9. Cookie Policy
We use cookies and similar technologies to enhance user experience and analyze Site traffic. Cookies fall into the following categories:
– Essential Cookies: Required for website functionality (e.g., login, cart management).
– Functional Cookies: Store user preferences and site customization.
– Analytics Cookies: Collect aggregated data on how visitors use our Site (Google Analytics or similar).
– Performance Cookies: Monitor system errors, uptime, and responsiveness.
10. Cookie Management & Compliance
You may manage cookie preferences either upon first visiting rusticwander.com or at any time by adjusting your browser settings or accessing the Cookie Settings page. For EU users, we implement GDPR-compliant cookie consent banners and prior consent mechanisms. California residents are protected under the CCPA and may opt out of the sale or sharing of personal information through our “Do Not Sell or Share My Personal Information” interface.
11. Children’s Privacy
Rustic Wander does not knowingly collect personal information from children under the age of 13. If we discover that data has been collected from a minor without appropriate parental consent, we will promptly delete it. If you believe a child has provided data to us without proper consent, please contact us at [email protected].
12. Policy Updates and Notifications
We reserve the right to update this Privacy Policy to reflect changes in our privacy practices or legal obligations. Updated versions will be clearly posted on rusticwander.com. Where material changes affect your rights or processing practices, we will notify you via prominent notification or direct communication where appropriate.
13. Contact Us
If you have questions, requests regarding your data, or concerns about your privacy, please contact us at:
Email: [email protected]
We are committed to responding to all data-related inquiries in accordance with applicable laws and within relevant response timeframes.
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At Rustic Wander, we uphold the highest standards of privacy and data protection. We respect your trust and are committed to ensuring your personal information is handled securely and transparently. If you have any privacy concerns, we encourage you to reach out to us directly at [email protected].